Power Your Player

Kevin Zavalaga
Advertising and Digital Design

About this Item

Power Your Player
Contributor Names
Zavalaga, Kevin (Creator, Designer)
Massa, Joe (Thesis advisor)
Summary/Artist's Statement
Yves Saint Laurent seem to have no diversity in their models when it comes to disabilities. The "Honestly Beautiful" campaign shows that those who identify with having a disability can be beautiful too. Connect4Climate brings people together to spread the word about the climate crisis but people are still not realizing the importance of recycling."Power Your Player" is an international campaign that hopes to improve the recycling habits of our audience by creating a friendly competition between fans and their favorite teams during the 2022 FIFA World Cup. Polestar's mission is to be as honest and progressive as possible. They believe technology and knowledge is the key to a greener future."Transparency We Trust" is a campaign that shows how brutally honest Polestar is.
Moving Image
Still Image
Digital art (visual works)
Animations (visual works)
Medium (Terms)
Computer animation
Course/Degree Information
Program/Degree: Advertising and Digital Design BFA
Course: AD 498 Senior Project
Academic semester: Spring 2021
Professor: Massa, Joe
Related Materials
Creator's website
In Copyright
The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
FIT Repository ID: ad_000150


Zavalaga, K. (2021). Power Your Player. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/8882
Zavalaga, Kevin. Power Your Player. 2021. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/8882
Zavalaga, Kevin. "Power Your Player." FIT Digital Repository, 2021. https://institutionalrepository.fitnyc.edu/item/8882