Budweiser. Weiser Moments
Christany Sendar
Advertising and Digital Design
About this Item
- Title
- Budweiser. Weiser Moments
- Date
- 2021
- Summary/Artist's Statement
- Diving into research and observing human behavior is my guide to discovering and understanding patterns, problems, and, most importantly, people. That's the strategist in me. I'm completely immersed in the culture and beliefs of the brand, the people, and current world events and their effects. Once I've understood the challenge and the people who face it, the fun begins. The brand, problem, people, and culture can differ greatly. My job as a creative is to be invested in finding the way to connect them together. The more opposite the aspects are, the more excited I get. That's the art director in me. I have the privilege of helping others see things differently, experience things differently, and impact their lives. To create something beautiful, functional, and long-lasting that adds fun, ease, and value to life. That is the creative in me.
- Course/Degree Information
- Program/Degree: Advertising and Digital Design BFA
- Course: AD 498 Senior Project
- Academic semester: Spring 2021
- Professor: Markus, Craig
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: ad_000139
Citation
Sendar, C. (2021). Budweiser. Weiser Moments. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/8841
Sendar, Christany. Budweiser. Weiser Moments. 2021. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/8841
Sendar, Christany. "Budweiser. Weiser Moments." FIT Digital Repository, 2021. https://institutionalrepository.fitnyc.edu/item/8841