"Be a Neighbor" by AIRBNB
Emily Galvelis
Advertising and Digital Design
About this Item
Title
"Be a Neighbor" by AIRBNB
Date
2020
Summary/Artist's Statement
Urban neighborhoods are increasingly experiencing gentrification, which causes families to be displaced, businesses to go under, and a community's identity to be completely lost. So how can people who visit these neighborhoods enrich their culture and help to protect it? Introducing "Be a Neighbor" by Airbnb. We asked hosts to recommend their favorite local restaurants and shops so that visitors can appreciate and support the area. Visitors can check-in to "neighbor recommended" spots during their stay, add digital stamps to their passport, and bookmark their trip. With every stamp you collect, your host is gifted a credit to their favorite local spot as a thank you! Everyone can be a part of the solution by experiencing how amazing it is to be a neighbor. Campaign Goal: Convince travelers to appreciate the communities they visit by telling them to be a neighbor.
Course/Degree Information
Course: AD 498 Senior Project
Academic semester: Spring 2020
Program semester: Semester 8
Program/Degree: Advertising and Digital Design BFA
Rights
The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected]
Identifier
FIT Repository ID: ad_000042
Citation
Galvelis, E. (2020). "Be a Neighbor" by AIRBNB. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/8520
Galvelis, Emily. "Be a Neighbor" by AIRBNB. 2020. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/8520
Galvelis, Emily. ""Be a Neighbor" by AIRBNB." FIT Digital Repository, 2020. https://institutionalrepository.fitnyc.edu/item/8520