FIT Institutional Repository

Title

Beauty after COVID: Renaissance or Reformation

Cosmetics and Fragrance Marketing and Management Class of 2022 Capstone Research Presentations

The Beauty Reformation

The Beauty Renaissance

Contributor Names

O'Brien, Jamie (Author, Researcher, Onscreen presenter)

De Sola, Lia (Author, Researcher, Onscreen presenter)

Dewey, Ségolène (Author, Researcher, Onscreen presenter)

Krynicki, Alexa (Author, Researcher, Onscreen presenter)

Imperiale, Michelle (Author, Researcher, Onscreen presenter)

Borzooyeh, Joshua (Author, Researcher, Onscreen presenter)

Desloge, Katherine (Author, Researcher, Onscreen presenter)

Squeri, Marissa (Author, Researcher, Onscreen presenter)

Orozco, Phyllis (Author, Researcher, Onscreen presenter)

Zwyer, Gabrielle (Author, Researcher, Onscreen presenter)

Garcia, Alex Alfaro (Author, Researcher, Onscreen presenter)

Fenton, Corey (Author, Researcher, Onscreen presenter)

Garcia, Aldana Ferrer (Author, Researcher, Onscreen presenter)

Llanos, Maria (Author, Researcher, Onscreen presenter)

Madsen, Christina (Author, Researcher, Onscreen presenter)

Malm, Randy (Author, Researcher, Onscreen presenter)

Martino, Nicole (Author, Researcher, Onscreen presenter)

Rand, Amanda (Author, Researcher, Onscreen presenter)

Teboul, Shir-el (Author, Researcher, Onscreen presenter)

Kanlian, Stephan (Degree supervisor, Onscreen presenter)

Vittoria, Jerry (Onscreen presenter)

Brown, Joyce F., 1947- (Onscreen presenter)

Rapay, Liza (Onscreen presenter)

CosmoProf (Sponsor)

Date

2022-06-22

Description

"Beauty After COVID-19: Beauty's Reformation and Renaissance, a two-part global study conducted by FIT's Cosmetics and Fragrance Marketing and Management Class of 2022, was presented on Wednesday, June 22, and examined the paradigm shift within the beauty industry since the pandemic, with the need to adapt to both consumer and employee expectations."—event description.

Presentations include "The Beauty Reformation" and "The Beauty Renaissance." The program is concluded with the department's award presentation.

"Beauty Reformation" team: O'Brien, Jamie; De Sola, Lia; Dewey, Ségolène; Krynicki, Alexa; Imperiale, Michelle; Borzooyeh, Joshua; Desloge, Katherine; Squeri, Marissa; Orozco, Phyllis; Zwyer, Gabrielle.

"Beauty Renaissance" team: Garcia, Alex Alfaro; Fenton, Corey; Garcia, Aldana Ferrer; Llanos, Maria; Madsen, Christina; Malm, Randy; Martino, Nicole; Rand, Amanda; Teboul, Shir-el.

Abstract

"The Class of 2022 delved into research on two critical topics: (1) how beauty organizations can reform internal behaviors to unlock their full potential, execute more dynamic strategies, and thrive in the 'new age' of the industry; and (2) how emotional tensions and technological advancements have converged to catalyze the rebirth and realignment of the beauty consumer. Together, the cohort completed an in-depth analysis including quantitative and qualitative research inclusive of over 900 respondents, global field work, and interviews with top beauty executives and market experts across the globe."—event description.

Type

Moving Image

Thesis

Subject

Cosmetics industry

Cosmetics

Perfumes industry

Perfumes

COVID-19 Pandemic, 2020---Influence

Consumer behavior

Retail trade

International trade

Marketing executives

Rights

In Copyright

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Identifier

FIT Repository ID: cfmm_000001