Beauty after COVID: Renaissance or Reformation
Jamie O'Brien, Lia De Sola, Ségolène Dewey, Alexa Krynicki, Michelle Imperiale, Joshua Borzooyeh, Katherine Desloge, Marissa Squeri, Phyllis Orozco, Gabrielle Zwyer, Alex Alfaro Garcia, Corey Fenton, Aldana Ferrer Garcia, Maria Llanos, Christina Madsen, Randy Malm, Nicole Martino, Amanda Rand and Shir-el Teboul
Cosmetics and Fragrance Marketing and Management
About this Item
- Title
- Beauty after COVID: Renaissance or Reformation
- Cosmetics and Fragrance Marketing and Management Class of 2022 Capstone Research Presentations
- The Beauty Reformation
- The Beauty Renaissance
- Contributor Names
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O'Brien, Jamie (Author, Researcher, Onscreen presenter)
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De Sola, Lia (Author, Researcher, Onscreen presenter)
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Dewey, Ségolène (Author, Researcher, Onscreen presenter)
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Krynicki, Alexa (Author, Researcher, Onscreen presenter)
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Imperiale, Michelle (Author, Researcher, Onscreen presenter)
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Borzooyeh, Joshua (Author, Researcher, Onscreen presenter)
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Desloge, Katherine (Author, Researcher, Onscreen presenter)
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Squeri, Marissa (Author, Researcher, Onscreen presenter)
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Orozco, Phyllis (Author, Researcher, Onscreen presenter)
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Zwyer, Gabrielle (Author, Researcher, Onscreen presenter)
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Garcia, Alex Alfaro (Author, Researcher, Onscreen presenter)
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Fenton, Corey (Author, Researcher, Onscreen presenter)
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Garcia, Aldana Ferrer (Author, Researcher, Onscreen presenter)
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Llanos, Maria (Author, Researcher, Onscreen presenter)
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Madsen, Christina (Author, Researcher, Onscreen presenter)
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Malm, Randy (Author, Researcher, Onscreen presenter)
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Martino, Nicole (Author, Researcher, Onscreen presenter)
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Rand, Amanda (Author, Researcher, Onscreen presenter)
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Teboul, Shir-el (Author, Researcher, Onscreen presenter)
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Kanlian, Stephan (Degree supervisor, Onscreen presenter)
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Vittoria, Jerry (Onscreen presenter)
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Brown, Joyce F., 1947- (Onscreen presenter)
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Rapay, Liza (Onscreen presenter)
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CosmoProf (Sponsor)
- Date
- 2022-06-22
- Description
- "Beauty After COVID-19: Beauty's Reformation and Renaissance, a two-part global study conducted by FIT's Cosmetics and Fragrance Marketing and Management Class of 2022, was presented on Wednesday, June 22, and examined the paradigm shift within the beauty industry since the pandemic, with the need to adapt to both consumer and employee expectations."—event description.
- Presentations include "The Beauty Reformation" and "The Beauty Renaissance." The program is concluded with the department's award presentation.
- "Beauty Reformation" team: O'Brien, Jamie; De Sola, Lia; Dewey, Ségolène; Krynicki, Alexa; Imperiale, Michelle; Borzooyeh, Joshua; Desloge, Katherine; Squeri, Marissa; Orozco, Phyllis; Zwyer, Gabrielle.
- "Beauty Renaissance" team: Garcia, Alex Alfaro; Fenton, Corey; Garcia, Aldana Ferrer; Llanos, Maria; Madsen, Christina; Malm, Randy; Martino, Nicole; Rand, Amanda; Teboul, Shir-el.
- Abstract
- "The Class of 2022 delved into research on two critical topics: (1) how beauty organizations can reform internal behaviors to unlock their full potential, execute more dynamic strategies, and thrive in the 'new age' of the industry; and (2) how emotional tensions and technological advancements have converged to catalyze the rebirth and realignment of the beauty consumer. Together, the cohort completed an in-depth analysis including quantitative and qualitative research inclusive of over 900 respondents, global field work, and interviews with top beauty executives and market experts across the globe."—event description.
- Subject
- Cosmetics industry
- Cosmetics
- Perfumes industry
- Perfumes
- COVID-19 Pandemic, 2020---Influence
- Consumer behavior
- Retail trade
- International trade
- Marketing executives
- Rights
- In Copyright
- This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: cfmm_000001
Citation
O'Brien, J., De Sola, L., Dewey, S., Krynicki, A., Imperiale, M., Borzooyeh, J., Desloge, K., Squeri, M., Orozco, P., Zwyer, G., Garcia, A. A., Fenton, C., Garcia, A. F., Llanos, M., Madsen, C., Malm, R., Martino, N., Rand, A., & Teboul, S. (2022-06-22). Beauty after COVID: Renaissance or Reformation [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/8213
O'Brien, Jamie, et al. Beauty After COVID: Renaissance or Reformation. 2022-06-22. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/8213
O'Brien, Jamie, Lia De Sola, Ségolène Dewey, Alexa Krynicki, Michelle Imperiale, Joshua Borzooyeh, Katherine Desloge, Marissa Squeri, Phyllis Orozco, Gabrielle Zwyer, Alex Alfaro Garcia, Corey Fenton, Aldana Ferrer Garcia, Maria Llanos, Christina Madsen, Randy Malm, Nicole Martino, Amanda Rand, and Shir-el Teboul. "Beauty After COVID: Renaissance or Reformation." Master's thesis, Fashion Institute of Technology, State University of New York, 2022-06-22. https://institutionalrepository.fitnyc.edu/item/8213