Beauty after COVID: Renaissance or Reformation
Jamie O'Brien, Lia De Sola, Ségolène Dewey, Alexa Krynicki, Michelle Imperiale, Joshua Borzooyeh, Katherine Desloge, Marissa Squeri, Phyllis Orozco, Gabrielle Zwyer, Alex Alfaro Garcia, Corey Fenton, Aldana Ferrer Garcia, Maria Llanos, Christina Madsen, Randy Malm, Nicole Martino, Amanda Rand and Shir-el Teboul
Cosmetics and Fragrance Marketing and Management
About this Item
Title
Beauty after COVID: Renaissance or Reformation
Cosmetics and Fragrance Marketing and Management Class of 2022 Capstone Research Presentations
The Beauty Reformation
The Beauty Renaissance
Contributor Names
Date
2022-06-22
Description
"Beauty After COVID-19: Beauty's Reformation and Renaissance, a two-part global study conducted by FIT's Cosmetics and Fragrance Marketing and Management Class of 2022, was presented on Wednesday, June 22, and examined the paradigm shift within the beauty industry since the pandemic, with the need to adapt to both consumer and employee expectations."—event description.
Presentations include "The Beauty Reformation" and "The Beauty Renaissance." The program is concluded with the department's award presentation.
"Beauty Reformation" team: O'Brien, Jamie; De Sola, Lia; Dewey, Ségolène; Krynicki, Alexa; Imperiale, Michelle; Borzooyeh, Joshua; Desloge, Katherine; Squeri, Marissa; Orozco, Phyllis; Zwyer, Gabrielle.
"Beauty Renaissance" team: Garcia, Alex Alfaro; Fenton, Corey; Garcia, Aldana Ferrer; Llanos, Maria; Madsen, Christina; Malm, Randy; Martino, Nicole; Rand, Amanda; Teboul, Shir-el.
Abstract
"The Class of 2022 delved into research on two critical topics: (1) how beauty organizations can reform internal behaviors to unlock their full potential, execute more dynamic strategies, and thrive in the 'new age' of the industry; and (2) how emotional tensions and technological advancements have converged to catalyze the rebirth and realignment of the beauty consumer. Together, the cohort completed an in-depth analysis including quantitative and qualitative research inclusive of over 900 respondents, global field work, and interviews with top beauty executives and market experts across the globe."—event description.
Subject
Rights
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Identifier
FIT Repository ID: cfmm_000001
Citation
O'Brien, J., De Sola, L., Dewey, S., Krynicki, A., Imperiale, M., Borzooyeh, J., Desloge, K., Squeri, M., Orozco, P., Zwyer, G., Garcia, A. A., Fenton, C., Garcia, A. F., Llanos, M., Madsen, C., Malm, R., Martino, N., Rand, A., & Teboul, S. (2022-06-22). Beauty after COVID: Renaissance or Reformation [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/8213
O'Brien, Jamie, et al. Beauty After COVID: Renaissance or Reformation. 2022-06-22. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/8213
O'Brien, Jamie, Lia De Sola, Ségolène Dewey, Alexa Krynicki, Michelle Imperiale, Joshua Borzooyeh, Katherine Desloge, Marissa Squeri, Phyllis Orozco, Gabrielle Zwyer, Alex Alfaro Garcia, Corey Fenton, Aldana Ferrer Garcia, Maria Llanos, Christina Madsen, Randy Malm, Nicole Martino, Amanda Rand, and Shir-el Teboul. "Beauty After COVID: Renaissance or Reformation." Master's thesis, Fashion Institute of Technology, State University of New York, 2022-06-22. https://institutionalrepository.fitnyc.edu/item/8213