藏 HiWild
Weiyi Yan
Illustration (School of Graduate Studies)
About this Item
- Title
- 藏 HiWild
- Contributor Names
-
Yan, Weiyi (Creator, Illustrator)
-
Leach, Brendan (Thesis advisor)
-
Smith, Ryan (Thesis advisor)
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Rietschel, Barbara (Thesis advisor)
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Dittrich, Dennis (Thesis advisor)
- Date
- 2025
- Description
- A self-generated herbal brand that explores a new, aesthetic way of making a connection between humans and the hidden healing power of nature. The brand features a series of abstract, colorful illustrations that visually narrate the transformation of raw herbs into healing remedies. This conceptual identity is supported by a designed brand zine and a cohesive line of packaging that blends contemporary design with organic visual storytelling.
- Artist Statement:
- Weiyi Yan, first an illustrator, then a brand designer, Shenzhen-based. My work often revolves around exploring the tranquility of nature and investigating the relationship between humans' societal and philosophical roles with both the natural world and social environments. In this process, I prefer using media with strong, tactile brushstrokes, such as pencil, crayon, and acrylic. Even in digital art, I tend to choose tools that emphasize bold strokes.
- My creative inspiration comes from both the external world and my inner emotional landscape. Externally, I observe the subtle changes in nature—how clouds shift in form, how sunlight casts shadows on mountain ridges, or the layers that fallen leaves create on the ground. Internally, I attuned to my emotions, carefully contemplating what I truly want to express at the moment: What am I feeling right now? What colors resonate with this emotion? How can I express this feeling through a particular style or format? This process of observation and reflection helps lay the emotional foundation for my work.
- Free sketching serves as the most important and enjoyable step when I begin creating. Using seemingly chaotic lines to express my initial emotions; at this stage, the emotions flow directly from my heart to my fingers, without interference from my thoughts or any conscious effort. I aim to amplify and communicate my emotions, using visual language to convey a range of complex and authentic feelings to the audience. I am especially passionate about combining elements of Buddhist philosophy, the rhythm of nature, the fragility and beauty of living beings, and the comprehension of society.
- My brushstrokes are filled with emotion, and I hope to record the most precious aspects of life through them. As a recorder of life, I carry a desire to preserve the small yet beautiful moments of the world around me. Even though my illustrations are simple, they have become an essential part of what I adore and enjoy in life.
- Medium/Materials/Techniques
- Pencil, Procreate, Adobe Photoshop, Adobe Illustrator, Adobe InDesign.
- Medium (Terms)
- Pencils (drawing and writing equipment)
- Graphics software
- Adobe Photoshop
- Adobe Illustrator (Computer file)
- Adobe InDesign (Electronic resource)
- Program/Course/Exhibition Information
- Creation Date: Spring 2025
- Program/Degree: Illustration MFA
- Semester: Spring 2025
- Professors: Brendan Leach; Ryan Smith; Barbara Rietschel; Dennis Dittrich
- Related Materials
- Website
- Instagram: https://www.instagram.com/lingyuanshanhai/ ; Little Red Note: 6528803389
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: il_mfa_000014
Citation
Yan, W. (2025). 藏 HiWild. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/663997
Yan, Weiyi. 藏 HiWild. 2025. FIT Institutional Repository, https://institutionalrepository.fitnyc.edu/item/663997
Yan, Weiyi. "藏 HiWild." FIT Institutional Repository, 2025. https://institutionalrepository.fitnyc.edu/item/663997