Samsara Soju

Kazi Murtadha

Packaging Design

About this Item

Title

Samsara Soju

Contributor Names

Murtadha, Kazi (Creator, Designer)

Nicosia, Joan (Thesis advisor)

Date

2025

Description

Course: PK 418 Experiential Brand Design Studio

Semester: Fall 2024, Semester 7

Professor: Joan Nicosia

Type

Still Image

Related Materials

Website

Rights

In Copyright

The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].

Identifier

FIT Repository ID: pk_000300

Abstract

SAMSARA is a Korean soju brand that celebrates the excitement of both beginnings and endings, reminding us that joy exists in every transition. Each fresh start is a moment to be embraced by those who dare to live in the moment.

Packaging Genre: Food and Beverage

Packaging Structure: Bottle, Folding carton

Format

Paperboard with a spot varnish and overall matte varnish

Medium

Paperboard

Bottles

Cartons (containers)

Is Part Of