Bold Roots

Hailey Weber

Packaging Design

About this Item

Title

Bold Roots

Contributor Names

Weber, Hailey (Creator, Designer)

Krasovec, Sandra A. (Thesis advisor)

Date

2025

Description

Course(s): PK 318 Design Process Studio; PK 319 Strategic Design Studio

Semester: Fall 2023, Semester 5

Professor: Sandra Krasovec

Type

Still Image

Related Materials

Website

Rights

In Copyright

The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].

Identifier

FIT Repository ID: pk_000271

Abstract

Bold Roots is an Ukrainian food brand that preserves flavors of the iconic family meal, borscht, while celebrating the traditions of my grandmother's household where strong, witty, Ukrainian women ruled the kitchen.

Packaging Genre: Food and Beverage

Packaging Structure: Folding carton, Jar

Format

Designed on Illustrator, constructed with paperboard and glass jars

Medium

Adobe Illustrator (Computer file)

Paperboard

Jars

Cartons (containers)

Is Part Of