Advance Pattern Co., 1932-1980: A Company Lost to Time
Taleah Cameron
Fashion and Textile Studies: History, Theory, Museum Practice
About this Item
- Title
- Advance Pattern Co., 1932-1980: A Company Lost to Time
- Contributor Names
-
Cameron, Taleah (Author)
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Davidson, Hilary (Thesis advisor)
-
Fashion Institute of Technology, State University of New York. Fashion and Textile Studies: History, Theory, Museum Practice (Degree granting institution)
- Date
- 2025
- Degree Information
- M.A. Fashion Institute of Technology, State University of New York 2025
- Department: Fashion and Textile Studies: History, Theory, Museum Practice
- Advisor: Hilary Davidson
- Abstract
-
Though unknown now, between 1932-1966 Advance Pattern Company was one of the biggest competitors in the sewing pattern industry. They did this by selling themselves as a fashionable brand with easy-to-sew patterns. This reputation, paired with their vast array of sewing patterns meant to appeal to various customers, was what solidified their place in the home
sewing market. Despite utilizing all sorts of branding and advertising tactics to build a successful business the company disappeared and fell into obscurity. How did this once strong company disappear without much explanation, while its former competitors, Simplicity, McCall’s, Vogue, and Butterick, still manage to maintain relevance in the home dressmaking market
today? An analysis of older articles, archival materials, books, and the company’s sewing patterns help in understanding what business decisions elevated or ultimately hindered the company, in hindsight. - Rights
- Creative Commons Attribution 4.0 International
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: etd_001029
- ISBN: 9798304995191
- Publication Number: 31842112
- Submission ID: 10457
- Language
- English
- Publisher
- Ann Arbor : ProQuest Dissertations & Theses
Citation
Cameron, T. (2025). Advance Pattern Co., 1932-1980: A Company Lost to Time [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/634886
Cameron, Taleah. Advance Pattern Co., 1932-1980: A Company Lost to Time. 2025. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/634886
Cameron, Taleah. "Advance Pattern Co., 1932-1980: A Company Lost to Time." Master's thesis, Fashion Institute of Technology, State University of New York, 2025. https://institutionalrepository.fitnyc.edu/item/634886