Sonic Eco-Resistance
Steven Pereira
Advertising and Digital Design
About this Item
- Title
- Sonic Eco-Resistance
- Date
- 2025
- Summary/Artist Statement
- The consequences of our environmental impact have become increasingly chaotic, and it’s up to Gen Z to fight for a bluer Earth for everyone. Through Sonic the Hedgehog, a gaming icon known for fighting Dr. Eggman to save his environment, gamers can harness their skills in Sonic Dash to raise money for Conservation International, saving the planet by doing what they love.
- Advertising Genre: Purpose Driven Integrated Campaign
-
Artist's Statement: Ever since I would draw comics and characters with my friends during elementary school recess, I have always been drawn to the world of art and the ways it can not only connect us, but also make the world a more exciting place to be in.
Video games have also been a deep source of creative inspiration for me, since they're what introduced me to the world of art and design in the first place. I hope that with every project that I have a hand in, the people who get to interact with it can feel the same passion, imaginativeness, and just an overall sense of fun that I aim to imbue into my designs. - Medium (Terms)
- Graphics software
- Adobe Photoshop
- Adobe Illustrator (Computer file)
- Adobe After Effects
- Adobe InDesign (Electronic resource)
- Figma (Electronic resource)
- Course/Degree Information
- Program/Degree: Advertising and Digital Art BFA
- Course: AD 498-602 Purpose-Driven Project
- Semester: Spring 2025, Semester 8
- Professor: Nicole Zizila
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: ad_000195
Citation
Pereira, S. (2025). Sonic Eco-Resistance. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/631351
Pereira, Steven. Sonic Eco-Resistance. 2025. FIT Institutional Repository, https://institutionalrepository.fitnyc.edu/item/631351
Pereira, Steven. "Sonic Eco-Resistance." FIT Institutional Repository, 2025. https://institutionalrepository.fitnyc.edu/item/631351