Adidas: Mental Athlete
Yeajin Lim
Advertising and Digital Design
About this Item
- Title
- Adidas: Mental Athlete
- Date
- 2025
- Summary/Artist Statement
-
Artist's Statement: Asian women have the lowest ADHD diagnosis rate in the world.
Raised under cultural expectations to be quiet, composed, and perfect, many mask their symptoms out of shame—blaming themselves without realizing it’s ADHD.
In sports, struggle is seen, respected, even celebrated.
So what if we treated their invisible battles the same way?
Adidas launched Mental Athlete—reframing them as athletes of the mind, and honoring their invisible struggle. We became their first trainer, supporting their race and creating a trainer built for them. Because every athlete deserves a trainer. - Advertising Genre: Moving Image, Still image
- Course/Degree Information
- Program/Degree: Advertising and Digital Art BFA
- Course: AD 498 Purpose-Driven Project
- Semester: Spring 2025, Semester 8
- Professor: Nicole Zizila
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: ad_000193
Citation
Lim, Y. (2025). Adidas: Mental Athlete. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/631328
Lim, Yeajin. Adidas: Mental Athlete. 2025. FIT Institutional Repository, https://institutionalrepository.fitnyc.edu/item/631328
Lim, Yeajin. "Adidas: Mental Athlete." FIT Institutional Repository, 2025. https://institutionalrepository.fitnyc.edu/item/631328