Carvel & Friends
Jiahui Li
Advertising and Digital Design
About this Item
- Title
- Carvel & Friends
- Date
- 2025
- Summary/Artist Statement
- To turn ice cream into a joyful, creative, and kawaii adventure transforming every Carvel visit into a playful, collectible world of characters and imagination.
- Advertising Genre: Branding
- Artist's Statement: I create a fun, whimsical world where ice cream is more than just a treat, it becomes a playful, kawaii adventure full of joy and creativity. Inspired by nostalgic comfort and bright, colorful character designs, my work invites people of all ages to explore and collect adorable ice cream characters, going on cute little adventures along the way. Each design mixes the innocence of childhood memories with the thrill of discovery, turning every visit to Carvel into a magical experience of imagination, self-expression, and happiness.
- Medium (Terms)
- Graphics software
- Adobe Photoshop
- Adobe Illustrator (Computer file)
- Figma (Electronic resource)
- Course/Degree Information
- Program/Degree: Advertising and Digital Art BFA
- Course: AD 403 Brand Identity Design
- Semester: Spring 2025, Semester 8
- Professor: Diane DePaolis
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: ad_000192
Citation
Li, J. (2025). Carvel & Friends. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/631318
Li, Jiahui. Carvel & Friends. 2025. FIT Institutional Repository, https://institutionalrepository.fitnyc.edu/item/631318
Li, Jiahui. "Carvel & Friends." FIT Institutional Repository, 2025. https://institutionalrepository.fitnyc.edu/item/631318