BreakUpWithCoffee
Siyun Kim
Advertising and Digital Design
About this Item
- Title
- BreakUpWithCoffee
- Date
- 2025
- Summary/Artist Statement
- Coffee has been the toxic relationship we never questioned until now. Cha Cha Matcha’s “Break Up With Coffee” is a multi-channel campaign inviting people to reflect on their caffeine habits and move toward a calmer and healthier lifestyle. Cha Cha Matcha offers a soothing alternative that supports focus, balance, and well-being, showing it’s time to move on because you deserve better.
- Advertising Genre: Advertising Campaign; Outdoor Advertising, Social Media, Branded Merchandise, Product Packaging
- Medium (Terms)
- Graphics software
- Adobe Illustrator (Computer file)
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere Pro
- Course/Degree Information
- Program/Degree: Advertising and Digital Art BFA
- Course: AD 498-602 Purpose-Driven Project
- Semester: Spring 2025, Semester 8
- Professor: Nicole Zizila
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: ad_000190
Citation
Kim, S. (2025). BreakUpWithCoffee. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/631292
Kim, Siyun. BreakUpWithCoffee. 2025. FIT Institutional Repository, https://institutionalrepository.fitnyc.edu/item/631292
Kim, Siyun. "BreakUpWithCoffee." FIT Institutional Repository, 2025. https://institutionalrepository.fitnyc.edu/item/631292