Fairest of Them All

Suma Deshpande
Advertising and Digital Design

About this Item

Title
Fairest of Them All
Contributor Names
Deshpande, Suma (Creator, Designer)
Zizila, Nicole (Thesis advisor)
Date
2025
Summary/Artist Statement
The word “fair” has long been tied to whiteness in skin tone and beauty ideals, leaving women of color out of the story. This campaign redefines “fair” to mean more than complexion; it stands for justice. It invites white women to reflect on their privilege and stand in solidarity with women of color in the fight for true intersectionality and equity.
Advertising Genre: Advertising Campaign
Type
Still Image
Commercial art
Medium (Terms)
Graphics software
Adobe Photoshop
Figma (Electronic resource)
Adobe InDesign (Electronic resource)
Course/Degree Information
Program/Degree: Advertising and Digital Art BFA
Course: AD 498-602 Purpose-Driven Project
Semester: Spring 2025, Semester 8
Professor: Nicole Zizila
Related Materials
Website
Instagram
Rights
In Copyright
The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
Identifier
FIT Repository ID: ad_000189

Citation

Deshpande, S. (2025). Fairest of Them All. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/631280
Deshpande, Suma. Fairest of Them All. 2025. FIT Institutional Repository, https://institutionalrepository.fitnyc.edu/item/631280
Deshpande, Suma. "Fairest of Them All." FIT Institutional Repository, 2025. https://institutionalrepository.fitnyc.edu/item/631280