Vaseline Glow Up
Anastasia Anderson
Advertising and Digital Design
About this Item
- Title
- Vaseline Glow Up
- Date
- 2025
- Summary/Artist Statement
- Rising makeup costs have made it more difficult for Gen Z to “glow up,” leading to them feeling insecure about themselves. Through Vaseline, a brand best known for its accessible skincare products, Gen Z can achieve a Vaseline Glow Up with the makeup they already own and Vaseline, showing them that body confidence shouldn’t come with a price tag. An integrated ad campaign spanning posters, a website, and social media to promote to Gen Z the use of Vaseline with makeup they already own to achieve a Vaseline Glow up, allowing them to save some money while feeling more confident in their looks.
- Advertising Genre: Integrated Campaign: Poster design, Website design, Social Media Post and Case Study video
- Medium (Terms)
- Graphics software
- Figma (Electronic resource)
- Adobe Photoshop
- Adobe After Effects
- Adobe Illustrator (Computer file)
- Course/Degree Information
- Program/Degree: Advertising and Digital Art BFA
- Course: AD 483-602 Creative Case Studies
- Semester: Spring 2025, Semester 8
- Professor: Joseph Staluppi
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: ad_000188
Citation
Anderson, A. (2025). Vaseline Glow Up. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/631268
Anderson, Anastasia. Vaseline Glow Up. 2025. FIT Institutional Repository, https://institutionalrepository.fitnyc.edu/item/631268
Anderson, Anastasia. "Vaseline Glow Up." FIT Institutional Repository, 2025. https://institutionalrepository.fitnyc.edu/item/631268