Project HEAL - The Real Me Campaign
Anastasia Anderson
Advertising and Digital Design
About this Item
- Title
- Project HEAL - The Real Me Campaign
- Date
- 2025
- Summary/Artist Statement
- Social media promotes unrealistic beauty standards, causing low self-esteem, anxiety, and body image struggles among teenagers. Project HEAL is rewriting that narrative with the “The Real Me” campaign. This campaign empowers teens to embrace authenticity. This is more than a movement, it inspires teens to share their truths, build community, and redefine worth beyond likes and filters. Lets come together, share our truths, and inspire other to do the same.
- Advertising Genre: Integrated Campaign; Poster design, Mobile app design, and case study video
-
Artist's Statement: Hi! I’m Anastasia Anderson my house is Gryffindor and my patronus is an otter. If you know the reference then we are already besties! On a serious note, I’m a visual designer born and raised in Brooklyn, NY specializing in art direction and branding.
Designing digitally was an eye opener for me to actually think of it as something I would do when I grew up. I discovered graphic design in middle school and I continued to love it during High School. When I started to attend college, my direction of what I wanted to do as a profession changed into going into Advertising and Digital Design.
On my time away from designing I love to go shopping, eating/ trying new foods, reading, going to concerts, listening to music, building lego sets, and watching good tv shows and movies. - Medium (Terms)
- Graphics software
- Figma (Electronic resource)
- Adobe Photoshop
- Adobe After Effects
- Adobe Illustrator (Computer file)
- Course/Degree Information
- Program/Degree: Advertising and Digital Art BFA
- Course: AD 498-601 Purpose Driven Project
- Semester: Spring 2025, Semester 8
- Professor: Michael Gambino
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- Identifier
- FIT Repository ID: ad_000187
Citation
Anderson, A. (2025). Project HEAL - The Real Me Campaign. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/631255
Anderson, Anastasia. Project HEAL - The Real Me Campaign. 2025. FIT Institutional Repository, https://institutionalrepository.fitnyc.edu/item/631255
Anderson, Anastasia. "Project HEAL - The Real Me Campaign." FIT Institutional Repository, 2025. https://institutionalrepository.fitnyc.edu/item/631255