Case Study & Business Plan for Charriot Motors
K. C. Charriot
Art Market Studies
About this Item
- Title
- Case Study & Business Plan for Charriot Motors
- Contributor Names
-
Charriot, K. C. (Author)
-
Fashion Institute of Technology, State University of New York. Art Market Studies (Degree granting institution)
-
Winder, Emma (Thesis advisor)
- Date
- 2024
- Degree Information
- M.A. Fashion Institute of Technology, State University of New York 2024
- Department: Art Market Studies
- Advisor: Emma Winder
- Committee member: Natasha Degen
- Abstract
- It Was Never About the Car…Racing has always been at the core of car culture, shaping not only technological innovation but also society's evolving taste in automobiles. From the Paris-Rouen Trial of 1874, where early motorized vehicles competed to prove their reliability, to today's Formula 1 spectacles, racing has driven both mechanical advancements and emotional connections. These events set the stage for cars to become cultural icons, reflecting desires that extend far beyond their functional purpose. Over the decades, societal tastes have been shaped by a blend of media, advertising, and the thrill of racing. Classic films like Bullitt (1968) and The Fast and the Furious franchise ignited fascination with high-performance vehicles, while shows like Knight Rider and Pimp My Ride celebrated customization and personality. Advertisements from brands like Jaguar and Chevrolet, emphasizing speed, freedom, and luxury, turned cars into symbols of aspiration and identity. Cars came to represent much more than transportation—they became mirrors of status and self-expression as well as evolving cultural norms.
- As design aesthetics and performance standards continue to advance, so too has the art of branding automobiles. Initiatives like the BMW Art Car program reflect this shift, turning cars into canvases that merge fine art with engineering. This case study explores how racing, media, and creative collaborations can intermingle with car culture and highlights how Chariot Motors (CM) plans to bridge the worlds of classic restoration and contemporary art. This case study aims to be honest with analysis of intention of two companies in particular— L'art De L'automobile and BMW Art Car. By blending artistic innovation with automotive craftsmanship, CM aims to redefine how collector cars are experienced and valued in modern society.
- Keyword
- Art car
- Car
- Car art
- Art education
- Car market
- Automotive engineering
- Collector cars
- Electric vehicle swaps
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- This item must not be sold to any third party vendors.
- Identifier
- FIT Repository ID: etd_001023
- URN/ISBN: 9798302880314
- Related Materials
- Also available from ProQuest
- Source: Masters Abstracts International, Volume: 86-08.
- Language
- English
- Publisher
- Ann Arbor : ProQuest Dissertations & Theses,
Citation
Charriot, K. C. (2024). Case Study & Business Plan for Charriot Motors [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/600032
Charriot, K. C. Case Study & Business Plan for Charriot Motors. 2024. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/600032
Charriot, K. C. "Case Study & Business Plan for Charriot Motors." Master's thesis, Fashion Institute of Technology, State University of New York, 2024. https://institutionalrepository.fitnyc.edu/item/600032