From Fandom to Fine Art: Museums' Capitalization of Pop Culture
Emma O'Brien
Art Market Studies
About this Item
- Title
- From Fandom to Fine Art: Museums' Capitalization of Pop Culture
- Contributor Names
-
O'Brien, Emma (Author)
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Fashion Institute of Technology, State University of New York. Art Market Studies (Degree granting institution)
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Melton, Paul (Thesis advisor)
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Degen, Natasha (Thesis advisor)
- Date
- 2024
- Degree Information
- M.A. Fashion Institute of Technology, State University of New York 2024
- Department: Art Market Studies
- Advisors: Paul Melton; Natasha Degen
- Committee member: Brooke Carlson
- Abstract
- The following thesis examines the relationship between museums and pop culture, and how the evolution of the role of the museum has influenced this. Three case studies of museums within pop culture and media will be used, Night at the Museum (2006), Ocean's 8 (2018), and the "APESHIT" music video by The Carters (2018), respectively. Each chapter will detail a specific way in which the role of the museum has changed through specified subjects, namely education, fashion, and music. The first chapter will focus on Night at the Museum, a children's film which takes place at the American Museum of Natural History. The history of the Museum will first be contextualized, alongside its mission to educate the public. Dissecting the public's response to the film, the impact the film had on the Museum will be analyzed. Using the film Ocean's 8 as a case study, Chapter Two will outline the Metropolitan Museum of Art's (the Met) role in the making of the film as well as analyzing how the Museum is portrayed. In looking further into the relationship between Ocean's 8, Vogue, the Met Gala, and the Met, this chapter will illustrate the shift the Museum has gone through in regard to its place within pop culture. Analysis of the public's reception of the film as well as the overall impact the film made on the Met will be highlighted. The final case study chapter will focus on the "APESHIT" music video by The Carters which was filmed in the Louvre Museum. This third chapter will illustrate the history of the Louvre and its previous attempts to broaden its audience, the pop culture phenomena that are Beyoncé and Jay-Z, and outline the music video itself. Themes within the video will be analyzed, as well as the public's perception, and the impact this had on the Louvre. Together, each chapter will provide a comprehensive overview of how museums' have increasingly leveraged pop culture to directly increase visibility to their institution.
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- This item must not be sold to any third party vendors.
- Identifier
- FIT Repository ID: etd_001019
- URN/ISBN: 9798302880321
- Related Materials
- Also available from ProQuest
- Source: Masters Abstracts International, Volume: 86-08.
- Language
- English
- Publisher
- Ann Arbor : ProQuest Dissertations & Theses,
Citation
O'Brien, E. (2024). From Fandom to Fine Art: Museums' Capitalization of Pop Culture [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/600010
O'Brien, Emma. From Fandom to Fine Art: Museums' Capitalization of Pop Culture. 2024. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/600010
O'Brien, Emma. "From Fandom to Fine Art: Museums' Capitalization of Pop Culture." Master's thesis, Fashion Institute of Technology, State University of New York, 2024. https://institutionalrepository.fitnyc.edu/item/600010