Hypebeast Fashion: Why Streetwear Is the New Luxury Fashion

Andrea Marie Moreno
Fashion and Textile Studies: History, Theory, Museum Practice

About this Item

Title
Hypebeast Fashion: Why Streetwear Is the New Luxury Fashion
Contributor Names
Moreno, Andrea Marie (Author)
Fashion Institute of Technology, State University of New York. Fashion and Textile Studies: History, Theory, Museum Practice (Degree granting institution)
MacDonnell Robertson, Nancy (Thesis advisor)
Date
2020
Degree Information
M.A. Fashion Institute of Technology, State University of New York 2020.
Department: Fashion and Textile Studies: History, Theory, Museum Practice.
Advisors: MacDonnell Robertson, Nancy.
Abstract
ABSTRACTThere is a current and ongoing influence of hypebeast culture (fashionable streetwear) on luxury and contemporary fashion. I am defining this movement as the dissemination of street fashion (skater culture and '90s references) into mass media and popular ideals of what is fashionable. Examining hypebeast culture and its impact on fashion is relevant to studies on contemporary fashion and the sociological impact of fashion. As there is limited academia on streetwear and specifically on hypebeasts, interviewing self-proclaimed hypebeasts, i.e., self-proclaimed fashionable streetwear fanatics, I relied on the work of fashion historians, archivists and journalists to help build my research on the influence of the hypebeast movement. During my research, I used sociology and fashion theory to further explain my ideas on hypebeast. According to sociologists Patrick Aspers and Frederic Godart, "Hardly any area of contemporary social life is not subject to fashion, and it is a topic in which all classical sociological questions reappear, from the culture/structure conundrum to the micro/macro debate. We argue that the increased interest in fashion…should be acknowledged as a sign of both its importance and its generality." Using Aspers and Godart to discuss hypebeast fashion as a social phenomenon in social and cultural life aids my search in understanding how hypebeast culture has spread in influence in all sectors of fashion. This topic is relevant to contemporary society and will engage a conversation between fashion historians about street fashion and culture and how it has inspired luxury fashion to become relevant to a younger generation. With limited academic writing and understanding of hypebeast fashion and culture, I will begin a conversation on studying this fashion phenomenon through fashion history and sociology.
Subject
Fashion
Clothing and dress
Street life
Subculture
Young adult consumers
Young adults
Youth
Costume
Twenty-first century
History
Sociology
Rights
In Copyright
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Identifier
FIT Repository ID: etd_000891
pqdiss: 28497176
ISBN: 9798728273554
Related Materials
Also available from ProQuest
Type
Text
Thesis
Language
eng
Publisher
Ann Arbor : ProQuest Dissertations & Theses

Citation

Moreno, A. M. (2020). Hypebeast Fashion: Why Streetwear Is the New Luxury Fashion [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/4057
Moreno, Andrea Marie. Hypebeast Fashion: Why Streetwear Is the New Luxury Fashion. 2020. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/4057
Moreno, Andrea Marie. "Hypebeast Fashion: Why Streetwear Is the New Luxury Fashion." Master's thesis, Fashion Institute of Technology, State University of New York, 2020. https://institutionalrepository.fitnyc.edu/item/4057