Get in Touch with Surprise: Introducing the Unexpected Tactile Experiences in Immersive Environments
Selen Imamoglu
Exhibition and Experience Design
About this Item
- Title
- Get in Touch with Surprise: Introducing the Unexpected Tactile Experiences in Immersive Environments
- Contributor Names
-
Imamoglu, Selen (Author)
-
Fashion Institute of Technology, State University of New York. Exhibition and Experience Design (Degree granting institution)
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Marwit, Daniel (Thesis advisor)
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Cowan, Brenda (Thesis advisor)
- Date
- 2020
- Degree Information
- M.A. Fashion Institute of Technology, State University of New York 2020.
- Department: Exhibition and Experience Design.
- Advisors: Marwit, Daniel; Cowan, Brenda. Committee members: Christina Lyons; Joanne Arbuckle.
- Abstract
- Thesis + Exhibition Project Document Introduction: This document is composed of two sections. The first section explains the thesis theory, how surprising tactile experiences can be an effective tool for engagement with the environment, products, and narrative through intensified emotions following surprise. Unexpected tactility in immersive environments can formulate impactful and memorable experiences for visitors since they trigger exploration and generate emotional responses. The second section presents Intersection, an exhibition project proposal for Moleskine, demonstrating how the thesis can be applied and formulated in a real-life project. The project is located at Madrid-Barajas Adolfo Suárez Airport as a temporary multisensory exhibition. The experience introduces unexpected tactile encounters through a narrative formed around the subject, "diaries." The visitors witness a story while interacting with brand products and tactile experiences in the exhibition. Thesis + Exhibition Project Overview: Handwritten diaries, where intimate thoughts are tangibly crafted with paper and pen, have been a part of people's lives as a tactile experience for millennia. They tell stories, secrets, and dreams and reveal the unexpected in various forms. The exhibition Intersection for the brand Moleskine is based upon a fictional narrative of two travelers meeting at the airport and reflecting upon their experiences through diary passages. The exhibition at Madrid-Barajas Adolfo Suárez Airport allows travelers to experience these journeys through a dual narrative tied to unexpected tactility. While the visitors walk within an environment resemblant of diary pages, they engage with a variety of objects and elements of design that combine the story, activities, and Moleskine products, with surprise in tactility, and intensify the visitor experience through emotions and exploration. Thesis + Exhibition Project Summation: The applied exhibition project, Intersection, demonstrates how elements of surprise and tactility are useful to the profession and effective tools for impactful experiences. The surprises tied to the story and products at key moments attract attention and boost visitor interaction; together, they strengthen the narrative and heighten visitor emotions. Exhibition encounters need to be engaging, relatable, and clear to be meaningful. Overall, the unexpected tactility interwoven into an immersive narrative enables memorable experiences for visitors.
- Subject
- Touch
- Museum exhibits
- Museum visitors
- Diaries
- Notebooks
- Social psychology
- Consumer behavior
- Exhibitions
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- This item must not be sold to any third party vendors.
- Identifier
- FIT Repository ID: etd_000878
- pqdiss: 28314838
- ISBN: 9798569907410
- Language
- eng
- Publisher
- Ann Arbor : ProQuest Dissertations & Theses
Citation
Imamoglu, S. (2020). Get in Touch with Surprise: Introducing the Unexpected Tactile Experiences in Immersive Environments [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/3988
Imamoglu, Selen. Get in Touch with Surprise: Introducing the Unexpected Tactile Experiences in Immersive Environments. 2020. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/3988
Imamoglu, Selen. "Get in Touch with Surprise: Introducing the Unexpected Tactile Experiences in Immersive Environments." Master's thesis, Fashion Institute of Technology, State University of New York, 2020. https://institutionalrepository.fitnyc.edu/item/3988