Glamour, Incorporating Charm: Two Fashion Magazines for Working Women 1939-1959
Chelsea L Payne
Fashion and Textile Studies: History, Theory, Museum Practice
About this Item
- Title
- Glamour, Incorporating Charm: Two Fashion Magazines for Working Women 1939-1959
- Contributor Names
-
Payne, Chelsea L (Author)
-
Fashion Institute of Technology, State University of New York. Fashion and Textile Studies: History, Theory, Museum Practice (Degree granting institution)
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Robertson, Nancy MacDonell (Thesis advisor)
- Date
- 2021
- Degree Information
- M.A. Fashion Institute of Technology, State University of New York 2021.
- Department: Fashion and Textile Studies: History, Theory, Museum Practice.
- Advisors: Robertson, Nancy MacDonell.
- Abstract
- Attitudes about women in the workforce shifted drastically after the Second World War. During the War, women were encouraged to work as a patriotic duty. Afterward, there was a renewed emphasis on home life; however, millions of women continued working to pursue their careers. In the 1940s and 1950s, Glamour and Charm were two American publications that took working women seriously at a time when there was an expectation for women to embrace domesticity. Magazines are shaped by their editors in charge. While both magazines initially struggled to strike the right tone with their readers, eventually with Elizabeth Penrose at the helm of Glamour and Helen Valentine at Charm, the two made strides in addressing some of the issues unique to modern working women while presenting stylish yet affordable clothes. Often using the same photographers, artists, and models as Vogue and Harper's Bazaar, the magazines' editors elevated fashion for the masses and fueled the American fashion industry's increasing postwar success. Glamour and Charm have a unique place in fashion history. With their widespread audiences, democratic pricing, and the progressive topics covered, they are relevant primary sources for understanding how fashion and women's evolving roles were presented to the average American woman. Eventually, through mergers and acquisitions, the two magazines would become Glamour, Incorporating Charm in 1959.
- Subject
- Women in journalism
- Women journalists
- Clothing and dress--History--20th century
- Clothing trade
- Fashion--History--20th century
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- This item must not be sold to any third party vendors.
- Identifier
- FIT Repository ID: etd_000867
- pqdiss: 28540914
- ISBN: 9798515202408
- Language
- eng
- Publisher
- Ann Arbor : ProQuest Dissertations & Theses
Citation
Payne, C. L. (2021). Glamour, Incorporating Charm: Two Fashion Magazines for Working Women 1939-1959 [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/3921
Payne, Chelsea L. Glamour, Incorporating Charm: Two Fashion Magazines for Working Women 1939-1959. 2021. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/3921
Payne, Chelsea L. "Glamour, Incorporating Charm: Two Fashion Magazines for Working Women 1939-1959." Master's thesis, Fashion Institute of Technology, State University of New York, 2021. https://institutionalrepository.fitnyc.edu/item/3921