Folk Art on the Internet: Artists Building Community and Marketplace on Social Media

Anna McCrea Russell
Art Market Studies

About this Item

Title
Folk Art on the Internet: Artists Building Community and Marketplace on Social Media
Contributor Names
Russell, Anna McCrea (Author)
Fashion Institute of Technology, State University of New York. Art Market Studies (Degree granting institution)
Melton, Paul (Thesis advisor)
Date
2020
Degree Information
M.A. Fashion Institute of Technology, State University of New York 2020.
Department: Art Market Studies.
Advisors: Melton, Paul. Committee members: Natasha Degen.
Abstract
This thesis will serve to introduce the topic of independent artists who are creating and maintaining a market for their work through a social media-facilitated patronage system into academic dialogue surrounding the art market. The first section of this paper will outline the current state of the art market and the impact of its disproportionate focus on top-tier artists before outlining the historical development of the art market and examples of artists who have unconventionally navigated the art marketplace. The later sections of this thesis will include three case studies focused on independent artists with self-sustaining markets for their work through the utilization of social media platforms. Research was collected for these case studies through interviews with artists with marketplaces for their artwork on social media. This paper will describe the interview process, its responses and analyze common trends within them. Moreover, identifying the implications and limitations of this research.
Subject
Art--Marketing
Art patronage
Art--Collectors and collecting
Social media
Internet marketing
Rights
In Copyright
The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
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Identifier
FIT Repository ID: etd_000854
pqdiss: 28264556
ISBN: 9798557099875
Related Materials
Also available from ProQuest
Type
Text
Thesis
Language
eng
Publisher
Ann Arbor : ProQuest Dissertations & Theses

Citation

Russell, A. M. (2020). Folk Art on the Internet: Artists Building Community and Marketplace on Social Media [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/3851
Russell, Anna McCrea. Folk Art on the Internet: Artists Building Community and Marketplace on Social Media. 2020. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/3851
Russell, Anna McCrea. "Folk Art on the Internet: Artists Building Community and Marketplace on Social Media." Master's thesis, Fashion Institute of Technology, State University of New York, 2020. https://institutionalrepository.fitnyc.edu/item/3851