An Examination of How Art Galleries and Auction Houses Attract and Retain Millennial Art Collectors
Max Fusi
Art Market Studies
About this Item
- Title
- An Examination of How Art Galleries and Auction Houses Attract and Retain Millennial Art Collectors
- Contributor Names
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Fusi, Max (Author)
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Ahmad, Noreen (Thesis advisor)
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Melton, Paul (Thesis advisor)
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Fashion Institute of Technology, State University of New York. Art Market Studies (Degree granting institution)
- Date
- 2024
- Degree Information
- M.A. Fashion Institute of Technology, State University of New York 2024
- Department: Art Market Studies
- Advisors: Ahmad, Noreen; Melton, Paul
- Abstract
- This research paper explores approaches institutions take to promote art to millennial collectors. Understanding the tastes and consumer behavior of millennial collectors is imperative for galleries and auction houses to increase sales. Methods used to investigate these strategies were reviews of art publications, historical trends, literature, analytical data, and interviews with industry professionals. Research shows that millennial art collectors are receptive to forms of art marketing through social media engagement, interactive exhibitions, and social causes. These findings establish an understanding of how art dealers attract and retain millennial art collectors.
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
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This item must not be sold to any third party vendors.
- Identifier
- FIT Repository ID: etd_001002
- URN/ISBN: 9798382911304
- Related Materials
- Also available from ProQuest
- Source: Masters Abstracts International, Volume: 85-12.
- Masters Abstracts International
- Language
- English
- Publisher
- Ann Arbor : ProQuest Dissertations & Theses
Citation
Fusi, M. (2024). An Examination of How Art Galleries and Auction Houses Attract and Retain Millennial Art Collectors [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/293665
Fusi, Max. An Examination of How Art Galleries and Auction Houses Attract and Retain Millennial Art Collectors. 2024. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/293665
Fusi, Max. "An Examination of How Art Galleries and Auction Houses Attract and Retain Millennial Art Collectors." Master's thesis, Fashion Institute of Technology, State University of New York, 2024. https://institutionalrepository.fitnyc.edu/item/293665