How Museums Adopt Augmented Reality (AR) to Enhance Visitors’ Experience
Tzu-Yi Chiang
Art Market Studies
About this Item
- Title
- How Museums Adopt Augmented Reality (AR) to Enhance Visitors’ Experience
- Contributor Names
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Chiang, Tzu-Yi (Author)
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Melton, Paul (Thesis advisor)
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Fashion Institute of Technology, State University of New York. Art Market Studies (Degree granting institution)
- Date
- 2023
- Degree Information
- M.A. Fashion Institute of Technology, State University of New York 2023
- Department: Art Market Studies
- Advisor: Melton, Paul
- Committee member: Schwartz, Alexandra
- Abstract
- Museums play a pivotal role in enhancing and fostering visitors' knowledge, abilities, and thinking. In the past, people used to believe that the best way to acquire historical and ancient knowledge was by visiting museums. However, contemporary museums that solely focus on on-site attendance may seem outdated. Recent research indicates a decline in museum attendance compared to 2019, and even in the post-pandemic era, the visiting rates still remain below their pre-COVID figures. To comprehend the strategies museums employ in adapting to contemporary trends, I have chosen "Augmented Reality (AR)" as the research focus of my thesis paper. For this reason, I am conducting research to explore how museums apply AR to attract audiences. The purpose of this study is to analyze The Metropolitan Museum of Art and The Dalí Museum, examining their motivations for adopting AR. Through examining their timeline of implementation, approaches to integrating AR, and the resulting impact on both the museum and visitors, the ultimate goal is to provide museums with a comprehensive evaluation framework to determine the viability and effectiveness of adopting AR technology. In addition, these findings may interest museum researchers and app designers, encouraging them to develop a broader range of AR applications to provoke a more engaging digital learning experience.
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
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This item must not be sold to any third party vendors.
- Identifier
- FIT Repository ID: etd_001000
- URN/ISBN: 9798382867687
- Related Materials
- Also available from ProQuest
- Source: Masters Abstracts International, Volume: 85-12.
- Masters Abstracts International
- Language
- English
- Publisher
- Ann Arbor : ProQuest Dissertations & Theses
Citation
Chiang, T. (2023). How Museums Adopt Augmented Reality (AR) to Enhance Visitors’ Experience [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/293654
Chiang, Tzu-Yi. How Museums Adopt Augmented Reality (AR) to Enhance Visitors’ Experience. 2023. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/293654
Chiang, Tzu-Yi. "How Museums Adopt Augmented Reality (AR) to Enhance Visitors’ Experience." Master's thesis, Fashion Institute of Technology, State University of New York, 2023. https://institutionalrepository.fitnyc.edu/item/293654