Jeff Koons and Daniel Arsham as Successful Cases of Interdisciplinary Artists to Follow for Sean Go Art
Sean Go
Art Market Studies
About this Item
- Title
- Jeff Koons and Daniel Arsham as Successful Cases of Interdisciplinary Artists to Follow for Sean Go Art
- Contributor Names
-
Go, Sean (Author)
-
Fashion Institute of Technology, State University of New York. Art Market Studies (Degree granting institution)
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Foley, Thomas (Thesis advisor)
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Degen, Natasha (Thesis advisor)
- Date
- 2022
- Degree Information
- M.A. Fashion Institute of Technology, State University of New York 2022.
- Department: Art Market Studies.
- Source: Masters Abstracts International, Volume: 84-08.
- Advisors: Foley, Thomas; Degen, Natasha.
- Abstract
- This thesis comprises a case study (Part 1) and a business plan (Part 2). The case study investigates the relationship between two artists, Jeff Koons and Daniel Arsham, and brand collaborations drawing on theories of artification. Theoretically, strategic synergies can be realized when artist branding and consumer brands or luxury companies work together. The business plan outlines a strategy for Sean Go Art to develop sculptures as a product extension to paintings and prints. The case study essentially outlines strategies that worked well for both Koons and Arsham, which sets up reasons why a product extension through sculptures would be effective for Sean Go's art practice to grow in critical acclaim and financial success.
- Rights
- In Copyright
- The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
- This item must not be sold to any third party vendors.
- Identifier
- FIT Repository ID: etd_000917
- pqdiss: 30247147
- ISBN: 9798371975331
- Language
- English
- Publisher
- Ann Arbor : ProQuest Dissertations & Theses,
Citation
Go, S. (2022). Jeff Koons and Daniel Arsham as Successful Cases of Interdisciplinary Artists to Follow for Sean Go Art [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/28943
Go, Sean. Jeff Koons and Daniel Arsham As Successful Cases of Interdisciplinary Artists to Follow for Sean Go Art. 2022. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/28943
Go, Sean. "Jeff Koons and Daniel Arsham As Successful Cases of Interdisciplinary Artists to Follow for Sean Go Art." Master's thesis, Fashion Institute of Technology, State University of New York, 2022. https://institutionalrepository.fitnyc.edu/item/28943