FIT Institutional Repository

Title

The Future of Wellbeing

Cosmetics and Fragrance Marketing and Management 2020 Capstone

Contributor Names

Bickerman, Sara

Reilly, Laura

Burzio, Caterina

Lugowska, Katarzyna

Martin, Nicol

Peng, Amelia

Perry, Nicole

Pollack, Allison

Aslanian, Naira

Bort, Samantha

Browne, CJ

Cassar, Alexandra

Cassidy, Marissa

Greenhalgh, Megan

Harmon, Adriana

Hug, Leanne

Luc, Jessica

Picciuto, Brianna

Date

2020-10-28

Description

The Master's in Professional Studies in Cosmetics and Fragrance Marketing and Management is the only program of its kind. A think tank of innovative leadership, the program provides advanced education for emerging executives, fostering both creative and analytical business skills. Students obtain a global perspective through field studies in multiple overseas markets. Through academic and experiential learning and an Executive Mentor Program, the curriculum facilitates the development of empathic leaders with the objective of shepherding brands that are global corporate citizens with products that delight and inspire the consumer.

The capstone project (final thesis) reflects the partnership between industry and the classroom. Working in teams, graduating students develop an innovative, in-depth, interdisciplinary approach to a strategic topic determined by the faculty. They present their results to a panel of faculty and industry experts at an industry-sponsored event. In addition, students present their research to industry associations such as The Fragrance Foundation, retailers such as Macy's, and executives at companies like L'Oréal and Johnson & Johnson.

The concept of wellness is evolving across markets, cultures, and societies into a new global consumer focus on holistic wellbeing. This evolution is permeating a vast array of industries and public sectors, with deep roots in socioeconomics, politics, healthcare, and environmentalism. Given its multifaceted impact, the Capstone research assignment for the CFMM graduating class of 2020 was to explore The Future of Wellbeing from two perspectives: global and domestic.

Type

Moving Image

Thesis

Subject

Cosmetics industry

Cosmetics

Perfumes industry

Perfumes

Retail trade

Consumer behavior

Health

Mental health

Happiness

Economic aspects

International trade

Rights

In Copyright

This video was produced by the Fashion Institute of Technology ("FIT") and is the property of FIT. FIT expressly prohibits the copying, displaying, or uploading to a website of any portion of this video, except for the purposes of fair use as defined in the copyright laws, without express written permission from FIT. This video has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for content in this video and have any objections to this work being made available online, please notify us immediately at [email protected].

Identifier

FIT Repository ID: aod_000165