The Gallerization of the Museum Model

Chelsea Burgess
Art Market Studies

About this Item

Title
The Gallerization of the Museum Model
Contributor Names
Burgess, Chelsea (Author)
Melton, Paul (Thesis advisor)
Fashion Institute of Technology, State University of New York. Art Market Studies (Degree granting institution)
Date
2023
Degree Information
M.A. Fashion Institute of Technology, State University of New York, 2023
Department: Art Market Studies
Advisors: Melton, Paul
Abstract
In the post-pandemic age, technology has grown significantly to create an impact on the art world. Whether it is planning an immersive art experience, hosting exhibitions and selling art in decentralized spaces, art organizations such as museums and galleries have begun to incorporate the use of technology as part of their program as an additional strategy to increase audience engagement and traffic even when they are not physically present. This thesis compares a case study (Part 1) and a business plan (Part 2), with the purpose of investigating the actual performance of the technology in art. I will apply the case study of the collaboration between The Mill and Tate Britain to my business of creative marketing studio with a focus on marketing and design through cutting-edge technology.
Keywords: AAMD; Covid-19; Deaccession; Museum
Subject
Art--History
Association of Art Museum Directors
COVID-19 (Disease)
Museums
Museums--Deaccessioning
Museums
Art history
Rights
In Copyright
The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
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Identifier
FIT Repository ID: etd_000929
ISBN: 9798379504779
pqdiss: 30310966
Related Materials
Also available from ProQuest
Type
Text
Thesis
Language
English
Publisher
Ann Arbor : ProQuest Dissertations & Theses

Citation

Burgess, C. (2023). The Gallerization of the Museum Model [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/120750
Burgess, Chelsea. The Gallerization of the Museum Model. 2023. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/120750
Burgess, Chelsea. "The Gallerization of the Museum Model." Master's thesis, Fashion Institute of Technology, State University of New York, 2023. https://institutionalrepository.fitnyc.edu/item/120750