Building Art-Tech Utopia: Artists Engaging with the Internet From Web 1.0 Through the Possibilities of Web 3.0

Danielle Paterson
Art Market Studies

About this Item

Title
Building Art-Tech Utopia: Artists Engaging with the Internet From Web 1.0 Through the Possibilities of Web 3.0
Contributor Names
Paterson, Danielle (Author)
Degen, Natasha (Thesis advisor)
Melton, Paul (Thesis advisor)
Fashion Institute of Technology, State University of New York. Art Market Studies (Degree granting institution)
Date
2022
Degree Information
M.A. Fashion Institute of Technology, State University of New York, 2022
Department: Art Market Studies
Advisors: Degen, Natasha; Melton, Paul
Abstract
Advances in technology and internet culture have pushed artists’ production and their markets towards a more decentralized, accessible, and democratic environment where independent artists can thrive. Since the early days of Web 1.0, artists have integrated internet technology into their practice as a means of production, social interaction, marketing, and distribution. In the ensuing years, the art market and opportunities for artistic success have developed in tandem with technological innovations and continue to evolve as our culture shifts into a future of virtual worlds and digital assets. The initial developments of the computer and Web 1.0 began in the 1960s through the 1990s. These later developed into Web 2.0 and the revolutionary influence of social media in the 2000s through 2020. Today Web 3.0 is emerging through virtual reality and blockchain technology. A discussion of each digital epoch will address the evolution of technology, the progression of artistic practice utilizing the internet, and the internet’s impact on the art market. This foundational research has been applied to a series of case studies of artists currently working in digital art, virtual reality, and non-fungible tokens. By applying the information and data collected from multiple sources of academic and internet research, formal and casual interviews with artists and industry professionals, and personal expertise on the topics, this thesis will examine how artists have historically interacted with evolving internet technologies to illustrate the copious paths to artistic success using Web 3.0 innovations. Web 3.0 is currently being created with a user-centric ethos and protocol that has the capacity to change the long-established system of standards in the art world. This research aims to provide artists with the tools to successfully navigate Web 3.0 and create a decentralized, accessible, and democratic art world.
Keywords:
Art business; Artists; Internet art; Social media; Technology; Web 3.0
Subject
Art--Study and teaching
Communication of technical information
Marketing
Art
Business
Artists
Internet
Social media
Technology
Art education
Rights
In Copyright
The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
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Identifier
FIT Repository ID: etd_000927
ISBN: 9798379504809
pqdiss: 30246757
Related Materials
Also available from ProQuest
Type
Text
Thesis
Language
English
Publisher
Ann Arbor : ProQuest Dissertations & Theses

Citation

Paterson, D. (2022). Building Art-Tech Utopia: Artists Engaging with the Internet From Web 1.0 Through the Possibilities of Web 3.0 [Master's thesis, Fashion Institute of Technology, State University of New York]. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/120739
Paterson, Danielle. Building Art-Tech Utopia: Artists Engaging with the Internet From Web 1.0 Through the Possibilities of Web 3.0. 2022. Fashion Institute of Technology, State University of New York, Master's thesis. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/120739
Paterson, Danielle. "Building Art-Tech Utopia: Artists Engaging with the Internet From Web 1.0 Through the Possibilities of Web 3.0." Master's thesis, Fashion Institute of Technology, State University of New York, 2022. https://institutionalrepository.fitnyc.edu/item/120739