About this Item

Title
Boju
Contributor Names
Singh, Anushka (Creator, Designer)
Nicosia, Joan (Thesis advisor)
Date
2023
Summary/Artist's Statement
Boju is a ready-to-drink boba tea brand that combines the popular Korean spirit soju with the sweetness and chewiness of boba. Inspired by the lively nightlife of Koreatown in New York City, Boju brings the fun and excitement of a night out in the city to your doorstep. The perfect drink for any party, Boju is easy to enjoy and will have you and your friends dancing the night away. Boju markets its drinks as the ultimate party accessory for those looking to add some fun and excitement to their night.
Genre: Food and Beverage
Packaging structure: Bottle
Type
Packaging
Bottles
Medium
Glass bottles with spray paint and poster stickers
Medium (Terms)
Glass (material)
Stickers
Course/Degree Information
Program/Degree: Packaging Design BFA
Course(s): PK 418 Experiential Brand Design Studio
Professor: Joan Nicosia
Date: 2022
Related Materials
Website
Rights
In Copyright
The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
This item must not be sold to any third party vendors.
Identifier
FIT Repository ID: pk_000160

Citation

Singh, A. (2023). Boju. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/119678
Singh, Anushka. Boju. 2023. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/119678
Singh, Anushka. "Boju." FIT Digital Repository, 2023. https://institutionalrepository.fitnyc.edu/item/119678