About this Item

Contributor Names
Singh, Anushka (Creator, Designer)
Klimchuk, Marianne Rosner (Thesis advisor)
Summary/Artist's Statement
Aahar is about providing traditional Indian meals that are lighter, fresher and healthier in a world of heavy tikka masalas and greasy garlic naans. Our goal is to educate our consumers of the Indian ayurvedic ideology of 'food is medicine' and that each element in a traditional home cooked Indian meal balances the fat, protein, carbs, fibER, sweet, sour, salty and everything in between!
A balanced meal is far more than just it's calorie count but also what goes into it and the role each of its ingredients play. Taking inspiration from traditional home kitchens across India, all of our ingredients are preservative free and easy to store for a long period of time by providing all our ingredients in reusable jute bags and multi-use containers.
Genre: Food and Beverage
Packaging structure: Folding carton
Cartons (containers)
Special gloss and matte finishes on a white SBS
Course/Degree Information
Program/Degree: Packaging Design BFA
Course(s): PK 463 Professional Practice
Professor: Marianne Rosner Klimchuk
Date: 2022
Related Materials
In Copyright
The copyright for this work is held by its author/creator(s). Usage of this material beyond what is permitted by copyright law must first be cleared with the rights-holder(s). This work has been made available online by the Fashion Institute of Technology Gladys Marcus Library strictly for research and educational purposes. If you are the copyright holder for this work and have any objections to this work being made available online, please notify us immediately at [email protected].
This item must not be sold to any third party vendors.
FIT Repository ID: pk_000159


Singh, A. (2023). Aahar. FIT Institutional Repository. https://institutionalrepository.fitnyc.edu/item/119674
Singh, Anushka. Aahar. 2023. FIT Digital Repository, https://institutionalrepository.fitnyc.edu/item/119674
Singh, Anushka. "Aahar." FIT Digital Repository, 2023. https://institutionalrepository.fitnyc.edu/item/119674