Advertising and Digital Design
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2025 Graduating Student Exhibition - Advertising and Digital Design BFA
- 2025
- Advertising and Digital Design
- Image
- Exhibitions (events)
- Annuals (exhibitions)
- Exhibition installation photographs
Program/Degree: Advertising and Digital Design BFA
Vera AI
Sagdiana Rakhimova
- 2025
- Advertising and Digital Design
- Image
- Video
- Commercial art
With the evolving state of AI technology, the line between reality and deception continues to blur, putting trust, safety, and the most vulnerable at risk. Apple introduces Vera AI, a cross-device detection assistant that protects users from digital manipulation. Integrated across all Apple devices, Vera provides real-time alerts that help users recognize AI-generated content.
To launch the product, Apple partners with CNN to air a fabricated news stunt demonstrating how quickly deception can spread, and unveils the Reality Check Lab pop-up, a three part immersive exhibition.
To launch the product, Apple partners with CNN to air a fabricated news stunt demonstrating how quickly deception can spread, and unveils the Reality Check Lab pop-up, a three part immersive exhibition.
Face your Fears, Without the Fear
Yukti Poddar
- 2025
- Advertising and Digital Design
- Image
- Commercial art
- Advertising art
Saying the first word, making eye contact, and speaking up when it matters can feel overwhelming for those with social anxiety. This VR extension of BetterHelp transforms high-pressure situations like interviews, first dates, and presentations into safe, immersive spaces to practice. It shifts the focus from perfection to preparation, helping users build real-world confidence through repetition, reflection, and guided learning.
Sonic Eco-Resistance
Steven Pereira
- 2025
- Advertising and Digital Design
- Image
- Video
- Commercial art
The consequences of our environmental impact have become increasingly chaotic, and it’s up to Gen Z to fight for a bluer Earth for everyone. Through Sonic the Hedgehog, a gaming icon known for fighting Dr. Eggman to save his environment, gamers can harness their skills in Sonic Dash to raise money for Conservation International, saving the planet by doing what they love.
Music Gluttony, Spotify
Diego Moquete
- 2025
- Advertising and Digital Design
- Image
- Video
- Commercial art
Music is powerful. It has so much influence, that can also cause rumination, frustration, and anxiety. But, people just don’t know. Spotify aims to spread awareness and encourage music lovers to be mindful of what they listen to, a small action that is life-changing.
Introducing “Music Gluttony”, an integrated campaign that compares and associates music consumption to food consumption. Emphasizing that, just like food, we consume, digest, and are shaped by music.
Within the app, Spotify Mood Ring shows users what AI believes their mood is based on the music they've listened to throughout the day. A fun and intuitive way to keep users mindful of what they're consuming.
Through digital posters and billboards, we’re inviting New Yorkers to scan, drop a song, and experience how AI is moved by their music. The AI visualizes and displays the emotions behind the song — live, in real time.
Introducing “Music Gluttony”, an integrated campaign that compares and associates music consumption to food consumption. Emphasizing that, just like food, we consume, digest, and are shaped by music.
Within the app, Spotify Mood Ring shows users what AI believes their mood is based on the music they've listened to throughout the day. A fun and intuitive way to keep users mindful of what they're consuming.
Through digital posters and billboards, we’re inviting New Yorkers to scan, drop a song, and experience how AI is moved by their music. The AI visualizes and displays the emotions behind the song — live, in real time.
Adidas: Mental Athlete
Yeajin Lim
- 2025
- Advertising and Digital Design
- Image
- Video
- Commercial art
Artist's Statement: Asian women have the lowest ADHD diagnosis rate in the world.
Raised under cultural expectations to be quiet, composed, and perfect, many mask their symptoms out of shame—blaming themselves without realizing it’s ADHD.
In sports, struggle is seen, respected, even celebrated.
So what if we treated their invisible battles the same way?
Adidas launched Mental Athlete—reframing them as athletes of the mind, and honoring their invisible struggle. We became their first trainer, supporting their race and creating a trainer built for them. Because every athlete deserves a trainer.
Raised under cultural expectations to be quiet, composed, and perfect, many mask their symptoms out of shame—blaming themselves without realizing it’s ADHD.
In sports, struggle is seen, respected, even celebrated.
So what if we treated their invisible battles the same way?
Adidas launched Mental Athlete—reframing them as athletes of the mind, and honoring their invisible struggle. We became their first trainer, supporting their race and creating a trainer built for them. Because every athlete deserves a trainer.
Carvel & Friends
Jiahui Li
- 2025
- Advertising and Digital Design
- Image
- Commercial art
- Branding
To turn ice cream into a joyful, creative, and kawaii adventure transforming every Carvel visit into a playful, collectible world of characters and imagination.
Gemfluence
Christina Li
- 2025
- Advertising and Digital Design
- Image
- Commercial art
- Posters
Artist's Statement: I design with the intention of promoting mindfulness and emotional well-being, recognizing that mental health isn’t always visible. Lumegem was created as a gentle, everyday reminder to slow down and naturally reconnect with ourselves and with others. By combining the calming qualities of gemstones with thoughtful digital design, I explore how technology can support mental health through simple, meaningful rituals. The Gemfluence campaign brings this vision to life through storytelling, space, visuals, and interaction, offering moments of calm when the mind feels overwhelmed.
BreakUpWithCoffee
Siyun Kim
- 2025
- Advertising and Digital Design
- Image
- Video
- Commercial art
Coffee has been the toxic relationship we never questioned until now. Cha Cha Matcha’s “Break Up With Coffee” is a multi-channel campaign inviting people to reflect on their caffeine habits and move toward a calmer and healthier lifestyle. Cha Cha Matcha offers a soothing alternative that supports focus, balance, and well-being, showing it’s time to move on because you deserve better.
Fairest of Them All
Suma Deshpande
- 2025
- Advertising and Digital Design
- Image
- Commercial art
The word “fair” has long been tied to whiteness in skin tone and beauty ideals, leaving women of color out of the story. This campaign redefines “fair” to mean more than complexion; it stands for justice. It invites white women to reflect on their privilege and stand in solidarity with women of color in the fight for true intersectionality and equity.
Vaseline Glow Up
Anastasia Anderson
- 2025
- Advertising and Digital Design
- Image
- Video
- Commercial art
- Posters
- Web design
- Social media
Rising makeup costs have made it more difficult for Gen Z to “glow up,” leading to them feeling insecure about themselves. Through Vaseline, a brand best known for its accessible skincare products, Gen Z can achieve a Vaseline Glow Up with the makeup they already own and Vaseline, showing them that body confidence shouldn’t come with a price tag. An integrated ad campaign spanning posters, a website, and social media to promote to Gen Z the use of Vaseline with makeup they already own to achieve a Vaseline Glow up, allowing them to save some money while feeling more confident in their looks.
Project HEAL - The Real Me Campaign
Anastasia Anderson
- 2025
- Advertising and Digital Design
- Image
- Video
- Commercial art
- Posters
- Mobile apps
Social media promotes unrealistic beauty standards, causing low self-esteem, anxiety, and body image struggles among teenagers. Project HEAL is rewriting that narrative with the “The Real Me” campaign. This campaign empowers teens to embrace authenticity. This is more than a movement, it inspires teens to share their truths, build community, and redefine worth beyond likes and filters. Lets come together, share our truths, and inspire other to do the same.
2024 Graduating Student Exhibition - Advertising & Digital Design BFA
- 2024
- Advertising and Digital Design
- Image
- Exhibitions (events)
- Annuals (exhibitions)
- Exhibition installation photographs
Program/Degree: Advertising and Digital Design BFA
Crime doesn't pay
Angelia Swift
- 2024
- Advertising and Digital Design
- Image
- Video
- Posters
Advertising Genre: Posters
It's Visible in Other Ways
Malak Morsi
- 2024
- Advertising and Digital Design
- Image
- Video
- Posters
Mental health accessibility in Africa. My brands are Bluemind Foundation and Headspace who are collaborating to raise awareness about the lack of mental healthcare resources in Africa, and how they can make it attainable for as many people as possible.
Hairpril
Kimiko Stuhr
- 2024
- Advertising and Digital Design
- Image
- Video
- Commercial art
- Posters
- Social media
- Web design
Hairpril is a grassroots movement reclaiming nature’s wild side in NYC while celebrating body positivity in April. Join Hairpril by letting your armpit hair grow free for the month, supporting native plant restoration in NYC parks!
Midjourney - Heart of The Creator
Samantha Mello
- 2024
- Advertising and Digital Design
- Image
- Video
- Posters
Advertising Genre: Posters, videos
Steam Duo
Radiya Aheto
- 2024
- Advertising and Digital Design
- Image
- Video
- Posters
- User interfaces
- Mobile apps
An advertising campaign by Steam called Steam Duo, for duos who game together, stay together. This is shown through posters portraying cliche like romantic moments in different games. A feature to link to your duo for a chance to earn exclusive points and exclusive items that are for you and your duo. One of the things you can get together is a device that lights up when poking them.
The Right Fit
Rachel Yun
- 2024
- Advertising and Digital Design
- Image
- Video
- Commercial art
Advertising campaign of a brand Talkspace. Talkspace finds the perfect therapist match for users. The project includes three posters and an around two minute long case study video.
You're Their Story
Rachel Quan
- 2024
- Advertising and Digital Design
- Image
- Video
- Posters
- User interfaces
In response to the dominance of screens in today's digital age, the New York Public Library introduces "You're Their Story," an integrated campaign aimed at getting printed books into the hands of families to foster quality time between caregivers and children and promote pre-literacy skills. The campaign takes initiatives through transit posters featuring classic children's books with caregivers at the forefront; personalized reading experiences where caregivers can reprint books with their own names; and extended Culture Pass benefits to encourage bonding and learning moments at cultural institutions.
Fling, Fave or Forever?
Paola Rendón Márquez
- 2024
- Advertising and Digital Design
- Image
- Video
- Commercial art
Beauty waste is a problem that often gets overlooked. It's still quite common to see people with massive makeup and skincare collections, beauty hauls and new products getting hype all over social media, most of which will ultimately get thrown away. As a beauty lover myself, I believe it's time to start being more mindful about the purchases we do. That way, we might not end up wasting most of the products we buy (plus the packaging), which at massive scale creates a huge impact on global waste.
Self-Aware, Not Self-Diagnosed
Olivia Georgalas
- 2024
- Advertising and Digital Design
- Image
- Video
- Commercial art
TikTok's role as a platform for self-diagnosis of mental health among young individuals (ages 9-17) poses potential risks due to the dissemination of misinformation and inadequate understanding of symptoms and diagnostic processes. Thus, it is crucial for young people to refrain from utilizing social media platforms for self-diagnosing mental illnesses, as it may lead to adverse consequences.
Believe Her
Natalie Leriche
- 2024
- Advertising and Digital Design
- Image
- Video
- Commercial art
- Posters
- Mobile apps
- Visual effects
Advertising Genre: Motion graphics, posters, mobile apps
A Closer Look
Minjeong (MJ) Park
- 2024
- Advertising and Digital Design
- Image
- Video
- Commercial art
I'm MJ, a product and experience designer. I'm passionate about tackling complex problems to create delightful user experiences. I embrace universal design and love to give a personal impact.
The Plant That Put Me Behind Bars
Madeline Frazier
- 2024
- Advertising and Digital Design
- Image
- Video
- Commercial art
Advertising Genre: Advertising campaigns