Advertising and Digital Design

Showing 157 results

2024 Graduating Student Exhibition - Advertising & Digital Design BFA Class of 2024

2024

Advertising and Digital Design

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Exhibitions (events)
Annuals (exhibitions)
Exhibition installation photographs

Program/Degree: Advertising and Digital Design BFA

Crime doesn't pay

Angelia Swift

2024

Advertising and Digital Design

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Video
Posters

Advertising Genre: Posters

It's Visible in Other Ways

Malak Morsi

2024

Advertising and Digital Design

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Video
Posters

Mental health accessibility in Africa. My brands are Bluemind Foundation and Headspace who are collaborating to raise awareness about the lack of mental healthcare resources in Africa, and how they can make it attainable for as many people as possible.

Hairpril

Kimiko Stuhr

2024

Advertising and Digital Design

Image
Video
Commercial art
Posters
Social media
Web design

Hairpril is a grassroots movement reclaiming nature’s wild side in NYC while celebrating body positivity in April. Join Hairpril by letting your armpit hair grow free for the month, supporting native plant restoration in NYC parks!

Midjourney - Heart of The Creator

Samantha Mello

2024

Advertising and Digital Design

Image
Video
Posters

Advertising Genre: Posters, videos

Steam Duo

Radiya Aheto

2024

Advertising and Digital Design

Image
Video
Posters
User interfaces
Mobile apps

An advertising campaign by Steam called Steam Duo, for duos who game together, stay together. This is shown through posters portraying cliche like romantic moments in different games. A feature to link to your duo for a chance to earn exclusive points and exclusive items that are for you and your duo. One of the things you can get together is a device that lights up when poking them.

The Right Fit

Rachel Yun

2024

Advertising and Digital Design

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Video
Commercial art

Advertising campaign of a brand Talkspace. Talkspace finds the perfect therapist match for users. The project includes three posters and an around two minute long case study video.

You're Their Story

Rachel Quan

2024

Advertising and Digital Design

Image
Video
Posters
User interfaces

In response to the dominance of screens in today's digital age, the New York Public Library introduces "You're Their Story," an integrated campaign aimed at getting printed books into the hands of families to foster quality time between caregivers and children and promote pre-literacy skills. The campaign takes initiatives through transit posters featuring classic children's books with caregivers at the forefront; personalized reading experiences where caregivers can reprint books with their own names; and extended Culture Pass benefits to encourage bonding and learning moments at cultural institutions.

Fling, Fave or Forever?

Paola Rendón Márquez

2024

Advertising and Digital Design

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Video
Commercial art

Beauty waste is a problem that often gets overlooked. It's still quite common to see people with massive makeup and skincare collections, beauty hauls and new products getting hype all over social media, most of which will ultimately get thrown away. As a beauty lover myself, I believe it's time to start being more mindful about the purchases we do. That way, we might not end up wasting most of the products we buy (plus the packaging), which at massive scale creates a huge impact on global waste.

Self-Aware, Not Self-Diagnosed

Olivia Georgalas

2024

Advertising and Digital Design

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Video
Commercial art

TikTok's role as a platform for self-diagnosis of mental health among young individuals (ages 9-17) poses potential risks due to the dissemination of misinformation and inadequate understanding of symptoms and diagnostic processes. Thus, it is crucial for young people to refrain from utilizing social media platforms for self-diagnosing mental illnesses, as it may lead to adverse consequences.

Believe Her

Natalie Leriche

2024

Advertising and Digital Design

Image
Video
Commercial art
Posters
Mobile apps
Visual effects

Advertising Genre: Motion graphics, posters, mobile apps

A Closer Look

Minjeong (MJ) Park

2024

Advertising and Digital Design

Image
Video
Commercial art

I'm MJ, a product and experience designer. I'm passionate about tackling complex problems to create delightful user experiences. I embrace universal design and love to give a personal impact.

The Plant That Put Me Behind Bars

Madeline Frazier

2024

Advertising and Digital Design

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Video
Commercial art

Advertising Genre: Advertising campaigns

Identifying beauty

Lavan Chxeidze

2024

Advertising and Digital Design

Image
Video
Commercial art

Dove's campaign has been a beacon of empowerment, broadening the definition of beauty and liberating women from limiting stereotypes and appearance pressures. But as we reflect on our journey, we ask ourselves: Is our message reaching everyone it should? The answer lies in our commitment to inclusivity. While our message has been clear and consistent for women, what about men or nonbinary individuals?

The Secret That Consumes Us

Kathryn Giarraffa

2024

Advertising and Digital Design

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Video
Commercial art

Healing from an eating disorder starts by connecting with others. The Secret That Consumes Us is made to increase awareness and understanding. You have the power to share your secret and heal from it and you are understood.

Take the Scenic Route by HHOPlus / HHOPlus- Hydrogen Kit

Ibtida Hasib

2024

Advertising and Digital Design

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Video
Commercial art

Advertising Genre: Advertising campaigns

Match With Peace

Gabriella Ramirez

2024

Advertising and Digital Design

Image
Video
Commercial art

Gaming doesn’t have to be toxic with the right teammates by your side.

DuoRico

Elijah Hassan

2024

Advertising and Digital Design

Image
Video
Commercial art

Program/Degree: Advertising and Digital Design BFA

Transparency Is In

Claire Yamano

2024

Advertising and Digital Design

Image
Video

Program/Degree: Advertising and Digital Design BFA

Book Club – What’s your next chapter?

Claire Jung

2024

Advertising and Digital Design

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Video
Commercial art
Web design

Adult loneliness has been rising to epidemic levels, having adverse effects on health and happiness, and young adults in new environments find themselves particularly vulnerable. Book Club is creating an integrated campaign to remind “new” New Yorkers how friendships can form and grow with a storytelling inspired poster campaign. They are also launching “Annotation Club” online and in person to help people find someone that reads them like a book.

ComMUTE

Ciara Collins

2024

Advertising and Digital Design

Image
Video

Program/Degree: Advertising and Digital Design BFA

Accessible Acceleration

Casey Rowland

2024

Advertising and Digital Design

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Video
Commercial art

Advertising Genre: Integrated campaigns

Sephora Clean Beauty: Real Hygiene

Angela Chen

2024

Advertising and Digital Design

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Video

Sephora’s beauty try-on tools have sparked hygiene concerns due to the risk of bacteria from shared products like eyeshadow palettes. In response, Sephora is launching “Sephora Clean Beauty: Real Hygiene,” an educational campaign emphasizing makeup application hygiene. This initiative, along with the upcoming social media platform, aims to revolutionize beauty standards. The “Beauty Insta Cart” allows customers to pre-order samples, reducing store crowding. These efforts enhance customer satisfaction while addressing cleanliness concerns.

Across Horizons

Paula Rey

2024

Advertising and Digital Design

Image
Video
Posters

Advertising Genre: Posters, videos

Nerf Better Place Campaign

Micah Grozalsky-Wernick

2024

Advertising and Digital Design

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Video
Posters

Advertising Campaign for Nerf