Cosmetics and Fragrance Marketing and Management
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The Future of Consumerism
Anna Bloom, Annalee Rice, Esther Wang, Christina De Matos, Andrea Millan, Gabrielle Margiotta, Susy Sanchez, Samantha Shafer, Mariana Montoya, Julie Kaplan, Ryan Larson, Sara Anderson, Eber Bodmer, Jenna Frankel, Amber Glover, Thomas Hammond, Aleccandrea Meier, Sarah Rosen, Eric Seeley, Solange Silva and Allyson Trayah
- 2021-06-23
- Cosmetics and Fragrance Marketing and Management
- Video
- Presentations (communicative events)
- Research (documents)
- Thesis
The annual capstone research presentation by the School of Graduate Studies’ Cosmetics and Fragrance Marketing and Management (CFMM) class of 2021 was held virtually as a YouTube Premiere. Presentations include "The Future of Global Consumption" and "The Chameleon Consumer." The program is concluded with the department's award presentation.
Beauty after COVID: Renaissance or Reformation
Jamie O'Brien, Lia De Sola, Ségolène Dewey, Alexa Krynicki, Michelle Imperiale, Joshua Borzooyeh, Katherine Desloge, Marissa Squeri, Phyllis Orozco, Gabrielle Zwyer, Alex Alfaro Garcia, Corey Fenton, Aldana Ferrer Garcia, Maria Llanos, Christina Madsen, Randy Malm, Nicole Martino, Amanda Rand and Shir-el Teboul
- 2022-06-22
- Cosmetics and Fragrance Marketing and Management
- Video
- Presentations (communicative events)
- Research (documents)
- Thesis
"The Class of 2022 delved into research on two critical topics: (1) how beauty organizations can reform internal behaviors to unlock their full potential, execute more dynamic strategies, and thrive in the 'new age' of the industry; and (2) how emotional tensions and technological advancements have converged to catalyze the rebirth and realignment of the beauty consumer. Together, the cohort completed an in-depth analysis including quantitative and qualitative research inclusive of over 900 respondents, global field work, and interviews with top beauty executives and market experts across the globe."—event description.